Like any industry, the personal watercraft business faces a good deal of competition, as OEMs try to get consumers to part with their hard-earned dollars.
One trend has some watersports enthusiasts trading down from their larger pleasurecraft, and into the smaller and more economical PWCs.
So it was somewhat fitting that at the International Boat Show in Toronto in January, 2008 offerings from PWC makers such as Sea-Doo, Yamaha and Honda were dwarfed by the competition. It was only in size, mind you, as mammoth yachts, cruiser and fishing boats commanded most of the real estate at the Direct Energy Centre.
But what they may have lacked in floor space, personal watercraft models from these companies are increasingly appealing to enthusiasts, and appearing on more and more waterways.
More: What's new for 2008 on PersonalWatercraft.com